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2014 Conference

There Are No Break Points in Your Web Strategy: Going Responsive Without Screwing Everything Up

PennState recently went responsive with their world campus website. Rebecca Pugliese and Dave Housley were recruited to help make that happen.  Their presentation, “There Are No Break Points in Your Web Strategy: Going Responsive Without Screwing Everything Up,” was a conversation about strategy. For the website redesign, lead generation and conversion where their primary goals.  As […]

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2013 Conference

Facing your fears: Is a mobile app challenge right for you?

Cornelia Bailey is a Strategic Innovation Consultant at University of Chicago. At #heweb13, she gave us some insight into the mobile app challenge she has directed now going into its third year. Whenever you begin a mobile app challenge, it is important to ask yourself two big questions: “Why would we do this?” “How much […]