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Marketing

The Digital Delusion and What to Do About it

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. In the first half of 2018, brands spent more than $13.1 billion. And as college bound populations shrink, shift and are out priced by some in-state rates, I predict marketing budgets – in online and social – will […]

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2018 Conference

Putting the YOU in Usability, Accessibility, and Design (#UAD)

Hey – want to know a secret from your friends in the Usability, Accessibility & Design track? YOU, my friend, are an experience designer.  Really, we’re serious.  Think about it for a minute: whether you are a manager, programmer, content person, social media specialist, every day you make choices that impact how people experience your […]

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2017 Conference

I Love Holy Cross: Lessons From a Data-Driven, Record-Breaking Email and Social Media Campaign #MCS1

Love was in the air on February 14, 2017 at the College of the Holy Cross – 1.8 million dollars worth of it – when the school established a new donor participation record for a 24-hour giving day. On Valentine’s Day 2017, 6111 people gave online to support Holy Cross, thus breaking the previous record […]

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Uncategorized

WPCampus Partner Post: Creating meaningful editorial experiences with the WordPress REST API

WPCampus will hold its second annual in-person conference July 14-15, 2017 in Buffalo, NY. The WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. They are producing sites from course blogs all the way up to powering large university front-facing web presences. WPCampus 2017 are […]

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2016 Conference Content Creation

Beyond SEO: Writing Findable Content (MCS5)

“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s becoming quite ubiquitous in online marketing. A notion that’s just not true. Allen explained that he sees some of his […]

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2016 Conference

Shall We Play a Game? Gaming the System, When the System Is Your Learning Management System

Nikki Massaro Kauffman loved Mary Poppins growing up, partially for the way Mary turns work into a game. Now she argues that we need more gamification in our schools to help promote learning for all students. In her red stapler winning talk at #heweb16, Massaro Kauffman, a Multimedia Specialist and Interaction Designer at Penn State, discussed the ways […]

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2016 Conference

It’s Made of People! A Strategic Approach to Dynamic Web Content Personalization

Personalization has acquired a bit of reputation as being too intrusive, too fake,  and well, a little creepy.  But Tuesday at #heweb16 Oho Interactive’s Georgy Cohen and Jim Dalglish argued that there are ways to do personalization that yield great results without crossing the line into creepiness. Amazon.com is likely the king of these types of […]

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2016 Conference

Project Management: The Musical

The attendees of High Ed Web have always been a musical, #karaokeplane-loving bunch. However, Allison Manley and Joe Allen-Black of Palantir.net noticed an even deeper connection– web project management has a lot in common with the traits of all good musicals. “Almost always they (musicals) tell the stories of some trials and tribulations that must be […]

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Marketing

Rebranding on a Budget

If you’re in higher education these days, you can’t ignore the drama of falling enrollment and budget crises afflicting our smaller (and some larger) institutions. You may also know our penchant for bringing in consultants to help with strategic planning and branding to enrollment and online learning. But do we always need to use consultants, […]

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2016 Conference

HighEdWeb 2016 welcomes keynote LeVar Burton

HighEdWeb is thrilled to announce actor, director and educator LeVar Burton (@levarburton) as our HighEdWeb 2016 Annual Conference closing keynote speaker. Mr. Burton launched his acting career while still a student at the University of Southern California. Cast in the groundbreaking role of Kunta Kinte in the landmark television series Roots, he achieved further global […]

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Regional Conference

New ideas, inspiration await March 18 at HighEdWeb New England

“As with any HighEdWeb event, what I look forward to the most is being with the people who attend. Every single time I develop and deepen friendships that enrich my professional life, as well as my personal one.”

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2016 Conference Association News

The Road to HighEdWeb 2016

Hey, y’all. Welcome to what I hope will be a continuing series in LINK focused on our road to HighEdWeb 2016. My name is @marleysmom, and I’ll be your tour guide (and conference chair/leader) this year. I’m incredibly proud to have been given the responsibility of chairing this year’s conference. I’m excited about the 2016 […]

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2014 Conference

Is Tumblr Right for Your School?

Wendy Darling from Emory University wants everyone to decide “Is Tumblr Right for Your School? and if yes, to get started. As curator of a blog on Art Deco architecture, she’s become a power user over the past four years and has several tricks to help schools revamp their content or get started. “Tumblr is […]

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2014 Conference

Your Website is the Next Social Medium

Personalization is becoming pervasive in our society. It’s time for higher ed to start thinking about their websites that way too, says Bob Jones University’s Peter Anglea. Anglea told his audience during his presentation “Your Website is the Next Social Medium,” Tuesday at HighEdWeb 14 that, quoting author Gary Vaynerchuck that every platform now needs to […]

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2014 Conference

The Voyage of the Beagle: Biology, Evolution, and Content Strategy

The World Wide Web is governed by similar principles those laid out by Charles Darwin in his Theory of Evolution. And mastering certain evolutionary tricks and strategies can lead to great results for your website. That’s the message Jeff Stevens, of University of Florida Health (UF Health), gave to a packed room at HighEdWeb 14 […]

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2014 Conference

Talk MOOC to Me

Session Details Four ladies, 45 minutes. Can it be done? We’ll find out. The Penn State Design team looked at MOOCs, specifically the Epidemics MOOC at Penn State. What’s a MOOC? It’s a Massive Open Online Course. But, what is massive? The average enrollment for a MOOC is 43,000, but it can greatly change based […]

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Association News

Association News: June 2011

Upcoming events: HighEdWeb Regionals in Rochester and Arkansas, HighEdWeb 2011 in Austin