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Regional Conference

HighEdWeb Regional Preview: Alabama – June 29 & 30

“I believe this is the first HighEdWeb Alabama!” exclaimed Rachel Carden, Web Communications Specialist at The University of Alabama and lead organizer of the 2015 HighEdWeb Alabama Regional Conference. HighEdWeb Alabama will be hosted at The University of Alabama in Russell Hall on June 29th and 30th, 2015. Registration is open online for $75, which […]

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Association News

Nominate the Next HighEdWeb Board of Directors Member

The Higher Education Web Professionals Association Board of Directors is the governing body of the Association, working to create and manage policy, coordinate business issues, and manage the growth and prosperity of HighEdWeb. The Board meets monthly to discuss updates and issues, and works to lead various Association initiatives year-round. There are several open Director […]

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Association News

HighEdWeb Welcomes Wojciechowski to Board

The Higher Education Web Professionals Association is pleased to welcome the newest member of the HighEdWeb Board of Directors: Tom Wojciechowski Director of Web Communications, Daemen College Since 2007 Tom Wojciechowski has worked at Daemen College, where he is responsible for the strategic, creative and technical direction of the college’s website. He has 16 years […]

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Social Media

Tips for student vloggers, from a student vlogger

SUNY Oswego junior communication major Alyssa Levenberg has provided her advice series Alyssa Explains It All for prospective students for nearly three years. She has gained a following by helping future Oswego students — sometimes by taking their questions to make videos with their answers — that even earned her an invitation to be the […]

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Analytics Social Media Uncategorized

Adrift in Data

Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter to his Analytics to Action, published in late 2014. “Not everything […]

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Regional Conference

HighEd Web Regionals – 2015

The Higher Education Web Professionals Association’s mission is to “strive to advance web professionals, technologies and standards in higher education.” We do this in a variety of ways, including providing top-notch professional development opportunities in our conferences and workshops. And exactly because they are such an important part of our mission, we’re particularly excited to […]

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Social Media

How Seven Seconds on Social Media Can Bring More Attention Than Any Advertising Campaign

This year is an important one in the history of St. Louis College of Pharmacy as we celebrate our sesquicentennial, marking 150 years since the founding of the College. The year also marks the 250th birthday of St. Louis. One of the big events to celebrate the city’s birthday is the distribution of 250 four-foot-tall […]

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Content Creation Marketing

What Higher Ed Marketers Can Learn from a Box of Bullshit.

On Black Friday, 2014, the popular company Cards Against Humanity sent out an email with information that was spread even more quickly on social networks.   The message was clear. You had the chance to buy some new bullshit from Cards Against Humanity, as better described by clicking the “Consume” button in the email. Cards […]

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Association News

Call for HighEdWeb Board of Directors Nominations

The Higher Education Web Professionals Association is inviting nominations for new members of the HighEdWeb Board of Directors. The Board of Directors is the governing body of the Association, working to create and manage policy, coordinate business issues, and manage the growth and prosperity of HighEdWeb. The Board meets monthly to discuss updates and issues, […]

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Content Creation Marketing Social Media

Going Electric with Rutgers Today

Ten years ago, we were like everyone else. Our approach to PR at Rutgers University was very traditional: A lot of news releases which didn’t contain much news. Unsuccessful efforts to interest the media in speakers, symposia and awards. Our methodology was a major problem. We still published most of our content on paper – […]

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2014 Conference Management & Professional Development

Better Living Through Automation: Defeating Time Sucks and Doing Better Work

(Author’s note: It’s poetic that I completed this Link post when I did. I hadn’t anticipated that it’d be a few weeks late, but this also is the very reason I was hyped up about Jesse’s session: I needed his session to help work smarter.) Jesse Lavery, director of web communications at Allegheny College, closed […]

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Association News

Want to Host a HighEdWeb Regional? Here’s How

Right about this time for the past few years, the HighEdWeb Association has announced its slate of regional conferences for the coming year. This year, we’re planning on doing something a little different. The Association will provide up to five grants to teams in different regions of the country who respond to our request for regional […]

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2014 Conference

So, What Do You Do?

Montana State’s Jake Dolan originally published this post on their blog. He was nice enough to let us cross post here. – Ed. On the return flight from #heweb14, I had the opportunity to toy with a thought that had been nagging me throughout the conference. What do I do? When asked this question, I […]

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2014 Conference

This Burrito Doesn’t Have to End

As my alarm went off at 3:30 am and the prospect of heading to the Portland airport became more than an abstract concept, I experienced my own burrito sadness. The end of HighEdWeb14 had me a little misty. My batteries are recharged and I’m raring to get back to work and try some of the great […]

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2014 Conference

Speaking the Students’ Language: Using Smart Phones & Apps to Enhance Learning in the Classroom

Some professors discourage or even forbid their students from using laptops or mobile devices in their classrooms. But not Janet King of the College of Southern Nevada. We are all using our mobile devices during this conference, aren’t we? And wouldn’t we be annoyed if we were told to stop? Why do that to students? […]

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2014 Conference

Making Love to the Admissions Staff: Enrollment Management 101 for Web Professionals

How many of us in higher education work in communications offices, marketing offices, of information technology offices and know pretty much nothing about how the students who we are here to support actually *get* here? In this session, Chris d’Orso and Nicole Lentine set out to demystify the role of enrollment management — because as […]

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2014 Conference

Human at Work; Or: How I Learned to Stop Worrying and and Get Better at My Job

We’re going to move fast, but don’t worry. Everything’s online at bit.ly/HumanAtWork. It has a great number of resources in book form and app form to help with productivity, and ways to be 100% Human. [field name=code] Dave did what many presenters do. Talk about a case study. But, this study is of himself. Disclaimer. This […]

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2014 Conference

Is Tumblr Right for Your School?

Wendy Darling from Emory University wants everyone to decide “Is Tumblr Right for Your School? and if yes, to get started. As curator of a blog on Art Deco architecture, she’s become a power user over the past four years and has several tricks to help schools revamp their content or get started. “Tumblr is […]

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2014 Conference Social Media

Digital Fundraising on the Social Web – Part I

Ashley Budd of Cornell University gave social media folks the ammunition they need to go back to their campuses and get the buy in they need from advancement offices – that social is not just “fun” or “cute.” It’s a serious – and we mean serious – fundraising tool. There could be tens of thousands […]

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2014 Conference

Taking the Web Offline

Session Details Erik Runyon, Director of Web Communications, University of Notre Dame led this session on storing data in the client browser and how you could leverage it to speed up your websites. He used this to power the #heweb14 website — which is how most of us were able to still access the conference website, even when the […]

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2014 Conference

KaratEmail: Putting a nail in FormMail’s coffin

A catalyst for change: Hundreds of forms were attacked, tens of thousands of emails were sent, email accounts were overwhelmed and shut down, and business processes ground to a halt. On one cold February morning our Web team discovered that the our good friend FormMail was neither good nor a friend. After more than a […]

Categories
2014 Conference Management & Professional Development

That IS your problem! Creating a collaborative campus

That IS your problem! Creating a collaborative campus Presenter: Corie Martin – Western Kentucky University One isn’t always the loneliest number. Corie Martin of Western Kentucky University notes that, if you’re a department of one at a college or university, there can be some perks. For starters, you pretty much have control over your work […]

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2014 Conference

Centralized or Decentralized: The Hybrid Social Media Approach

On some campuses, there are silos between departments. Ok wait, on pretty much every campus there’s silos. We’ve all been there, as has Chris Barrows from NYU. He’s not only dealing with the silos on his campus, but the multiple academic centers around the world, as well as two other degree granting institutions on the […]

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2014 Conference

Beyond The Screen

Working in highered means that we have many different audiences to support and dozens of stories to tell. Sitting at your desk stagnates your ability to effectively talk to these groups. Amanda Smith from Illinois State University wants highered professionals to work “Beyond The Screen” to connect better with end users. “I’m not really in […]

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2014 Conference

Your Website is the Next Social Medium

Personalization is becoming pervasive in our society. It’s time for higher ed to start thinking about their websites that way too, says Bob Jones University’s Peter Anglea. Anglea told his audience during his presentation “Your Website is the Next Social Medium,” Tuesday at HighEdWeb 14 that, quoting author Gary Vaynerchuck that every platform now needs to […]