2011.2

April 26, 2011

#EpicFail: A Tale of Snow and Social Media

#EpicFail: A Tale of Snow and Social Media

At the University of Michigan-Flint, a student-deemed #epicfail became an important lesson in the evolution of social communication. If there’s one danger in the realm of social media, it’s becoming comfortable and resting on laurels. The living, breathing social media beast needs constant attention, and so do its users.

  1. Lori Packer: Nice story, Alaina! I'm really impressed that you guys blogged about the administration's decision-making process like that. This winter *did*…

    • Alaina Wiens: Lori, I just saw your comment! Sorry for my delay. I'm glad to hear that we're not the only ones…

    • Alaina Wiens: PS. Thanks for helping me with my hashtag headers. :)

  2. A Wintery Whale with a Tiny Hat « Alaina Wiens: [...] article, “#EpicFail: A Tale of Snow and Social Media,” was about overcoming a winter storm communication failure. What could…

Google Analytics: Who Cares?

Google Analytics: Who Cares?

As an analytical person, Google Analytics was my playground when I began working with it 3 years ago. But, as my knowledge in higher-ed and web marketing was strengthened, I realized Analytics could do more than just ‘reports’.

Stop the Presses

Stop the Presses

While it took me a while to get used to the quiet and the slower pace, over time I realized that my immersion in an online newsroom had uniquely prepared me for the challenges of higher-ed web communications. While the context, and what’s at stake, varies greatly between journalism and higher education, many of the same communication principles apply.

  1. Stop the presses | Samantha Stiles: [...] I copied the headline from the story I’m linking to here. [...]

  2. A Newsroom Without the Drama - Crosstown Digital Communications: [...] See, when people ask me about my professional history, I have to be honest and admit that, as much…

Link boxers, not briefs

Link boxers, not briefs

RIP Flip, But They Still Won’t be Able to Take a Walk of Shame, Insert Picture of Giant Ball of Twine Here

Six Questions with Todd Sanders

Six Questions with Todd Sanders

For those of us that follow Todd on Twitter and tweeted till our fingers were numb, the hashtag #MBteamS will be forever ingrained in our brains–and muscle memory of our digits. We decided to pick Todd’s brain about his take on his community of followers, Twitter and higher ed.

  1. Todd Sanders: I don't think it's mentioned above, so thought I'd add it here: DEAR #HEWEB COMMUNITY, THANKS FOR WINNING ME A…

  2. ijohnpederson: You complete me.

Workplaces Revealed: Jeff Stevens, U of Florida

Workplaces Revealed: Jeff Stevens, U of Florida

Our office helps ease clients’ anxieties when coming to us. We use a neutral color scheme of earthy colors to create a calming atmosphere. Our front area, used for large client meetings, has a display of artwork, photography, and examples of past projects to define the space as a creative work area.

  1. Bruce Floyd: I've seen this "Taj Majeff" first hand and it is magnificent. It's the nicest comic book store in the city,…

  2. Anonymous: I thinks toys and figurines must be a symptom of working on the web! We all seem to have quite…

  3. A Wintery Whale with a Tiny Hat « Alaina Wiens: [...] illustration by none other than the Jeff Stevens. You may know him as @kuratowa on Twitter, as the guy with the…

  4. Looking Back at 2011 | kernabout.com: [...] Workplaces Revealed: Jeff Stevens, U of Florida [...]