Link: The Journal of Higher Education Web ProfessionalsDeep in north-central Florida, Jeff Stevens leads a dual life. By day, he’s responsible for content strategy, usability, accessibility, SEO, and analytics and metrics for the University of Florida's academic Health Center. By night, he’s Creative Director of Union Design & Photo, a freelance design agency that has worked withover two hundred clients. In between, he dons a cape and plays superhero with his kids and cats. And when he dreams, he’s a singing park ranger somewhere out west.
Can blogging make a difference in the student’s experience? Can it have pedagogical value, or are institutions simply jumping on to something “new and shiny?” In their presentation, Robin Smail from Firebrand Tribe and Audrey Romano, Web Coordinator from Penn State University, gave an overview of the blogging platform at Penn State, which gives all […]
Rethinking the Virtual Tour: An Immersive Experience that’s More Than A Map John-Paul Takats, Web Analyst, Rochester Institute of Technology In Rethinking the Virtual Tour, John-Paul Takats, a Web Analyst with Rochester Institute of Technology Undergraduate Admissions, led us through the development of their virtual tour. Combining video captured using Google’s tricycle mounted street tricycle and […]
The holiday card: a fixture of the higher educations communications landscape.
View Session Details and Presenter’s Bio. Photo by linh.ngân, Flickr. In her presentation, Mallory Wood discussed the need for institutions to have a robust student ambassador program to meet the changing needs of both students and parents in making their decisions about the institution they would like to submit applications to. For about $4,000, Mallory built […]
Our office helps ease clients’ anxieties when coming to us. We use a neutral color scheme of earthy colors to create a calming atmosphere. Our front area, used for large client meetings, has a display of artwork, photography, and examples of past projects to define the space as a creative work area.