October 24, 2011
Photo by Maccio Capatonda, Flickr.
Breath life into your site using content that’s already out there. Missouri State’s website features embedded streams which gather feeds from multiple outlets (social media, RSS, etc). Instead of asking users to visit different presences across the web, the streams allow users to keep their finger on the pulse of Missiouri State-related content in one unified place.
Non social media-savvy people, or those who aren’t engaging with multiple channels, can still see what’s happening with the University. It also allows campus stakeholders to be “on the homepage” — as long as they are engaging with their own social media outlets. The streams, however, are customized based on audience: current students get a different stream on the current student page highlighting items that are different from the homepage stream.
The programming underlying Missouri State’s stream, which was developed in-house, prioritizes certain feeds over others to highlight the most instituionally important content.
The streams have proved so popular that other divisions (residence life, public affairs, the University President) have implemented streams relevant to their areas on their sites, for which they are responsible for curating.
Tags: TNT: Content