Deep in north-central Florida, Jeff Stevens leads a dual life. By day, he’s responsible for content strategy, usability, accessibility, SEO, and analytics and metrics for the University of Florida's academic Health Center. By night, he’s Creative Director of Union Design & Photo, a freelance design agency that has worked withover two hundred clients. In between, he dons a cape and plays superhero with his kids and cats. And when he dreams, he’s a singing park ranger somewhere out west.